Earlier Black Friday Poses Danger to Drivers

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Just a few years ago, many of the largest retailers changed their Black Friday strategy, opting to open their doors at 5 or 6 p.m. on Thanksgiving itself. This escalation in the shopping season arms race was both good and bad for shoppers. On the one hand, it provided more hours of shopping, and more opportunities to be at each store when it opened, as a person could finish at one of the early opening stores in time to be waiting in line for a midnight opening elsewhere. But it also lengthened an already lengthy shopping day.

Black Friday was already a long shopping day, with many bargain-hunters on the road from midnight to midnight. Adding another six hours onto an already exhausting day has one very unfortunate side effect. Shoppers are more and more tired, are driving between more stores, and tired people are not safe behind the wheel.

The phenomenon of fatigued driving is not as well studied as drunk driving, but it is well established that a sufficiently tired person’s response time is impaired in a similar fashion as a person who has had too much to drink. Driving while exhausted is often seen in truckers, but when people are drawn into the frenzy of Black Friday, they are more likely not to recognize signs they need to sleep.

If you or someone you love has been injured in an automobile accident, and you believe fatigue may have been a factor, consider consulting with an experienced attorney. Holidays such as Black Friday and Labor Day see Americans spending more hours on the road, and longer hours means more tired drivers. A qualified lawyer can help you make your case and hold the other driver responsible for their unsafe practices.